Steve-O Merchandise

Agency: Destroy LLC

Creative Director: Alex Lang

Creative Director: Nick Nadeau

Executive Producer: Andrew Puzzuoli

The Situation

I was recently brought on to write, concept, and position branding for new Steve-O merchandise. “Steve-O merchandise?” you ask. “What’s he selling, skin grafts?” Not quite, but I’ll write that down.

A few years back, Steve-O re-emerged into the public eye as a youtube-podcaster with his very own merch store. A merch store that needed some serious beefing up. So me and some buds got together and pitched the following.

And would you believe it? It worked. We won. Hands in.